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STAYHOLD™ Design Lab, A.K.A PROJECT C is the industrial design and creative studio identity within the STAYHOLD™ BRAND focused on developing innovative and simple solutions for products that fit in with our customer’s needs and our long term focus. 

We aim to bring a little bit of awsome to slices of our customers lives. Moments that people don't normally consider problematic until presented with a fix... Don't they say it's the little things that count...? 

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Our process.

We aim to improve little segments of life by creating new products that solve problems, make things easier, or are just plain fun to use. Functionality is at the heart of everything we do and we are always trying to improve tasks that people encounter every day. 

Between our in-house projects and client work we are committed to developing fully resolved solutions which surpass the status-quo.

Through design research, market insight, endless iterating, and consumer feedback we develop solutions. Founded in 2011, PROJECT C is the backbone that drives our direction at STAYHOLD™ and informs our product direction and brand development.

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