STAYHOLD™ Announces Strategic Partnership with Velcro Companies

STAYHOLD™ Announces Strategic Partnership with Velcro Companies

Stayhold Limited Partners with Velcro Companies

Over the course of the last year we have been busy growing a new relationship that has been developing in the world of organisation products. Having met some great people from Velcro Companies last year we quickly realised the synergies between our companies and products. With our core product range being made possible by VELCRO® Brand technology and our similar outlook on the possibilities of bringing great organisational products to our customers we began a partnership. This partnership will allow both companies to grow in the consumer space and will greatly help us to focus more on product design and development.

We are thrilled and excited about the opportunities ahead and are physced to have partnered with the worlds leading fastening company and to become associated with a household name such as VELCRO® Brand Fasteners.


See below press releases from both companies. 


Irish product company STAYHOLD™ partners with multinational technology and materials company Velcro Companies through equity investment round to aid new product development.

DUBLIN, Ireland — STAYHOLD™ announced today that it has finalised a strategic partnership with Velcro Companies which includes an equity investment and a global distribution agreement.

STAYHOLD cargo organisation products are made possible by VELCRO® Brand technology using micro hook material to stick to the carpet surface in your car and act as removable modular walls that stop loose items from moving around and getting damaged.

Don O’Shea and Johnny Dillon from Focus Consulting acted as lead corporate finance advisor to Stayhold during the successful equity investment and continue to be retained as advisors to the Company.

The company aims to use the new partnership and funds to accelerate their R&D pipeline and bring to market other cargo management products for applications across various transport categories. Under the agreement, Velcro Companies will be the exclusive distributor for STAYHOLD in the UK, Australia and New Zealand and, by the end of the year, the US and Latin America.

Following an intense 3 years since launch having brought their brand to over 20 countries the founders are delighted to have such a key partner on board to help expand the reach of STAYHOLD products into cars in more countries around the globe.

STAYHOLD products are useful and applicable for any car owner and can be used to secure almost any item you need to carry with you. For daily use, preventing groceries and DIY goods toppling and either spilling or causing damage in your car is reason enough to keep a set in your trunk but the other uses are uncountable, from carrying that delicate birthday cake, securing potted plants, keeping sports equipment compartmentalised, holding bottles and car cleaning sprays, holding your heavy toolbox in place, or keeping your emergency gear ready till you need it.

“The VELCRO® Brand sure knows the world of organization and STAYHOLD is bringing new levels of organization and safety to people transporting goods in their cars, it’s a match made in heaven!” says Stayhold CEO Michael Culleton.

“We have been working on some exciting new product ranges for the cargo market and cannot wait to launch into a couple of new sectors next year. Having a household brand name company such as the VELCRO® behind us as a small product startup is a huge boost and will help us to revolutionise cargo safety and launch innovative new ranges to a global market” says creative director Ben Millett.

Coinciding with this landmark partnership is a collaborative effort between the two companies to distribute STAYHOLD products in major global markets through Velcro Companies. The STAYHOLD product range has just been launched across all HALFORDS stores in the UK and Ireland, the latest in a line of retailers that has taken up the innovative product.


Mark Sater, Vice President of Strategic Execution for Velcro Companies, said: “The partnership with STAYHOLD brings together two companies with a passion for creating innovative products that meet consumers’ everyday needs. We are very excited to continue our work with this dynamic company.” 

Don O’ Shea, Director of Focus Consulting, said: “We are delighted to work with such an exciting and progressive company. We have no doubt that this investment will position the Company to deliver upon its exciting growth forecasts. We look forward to the continued evolution of the Company in the coming years.”

Headquartered in Swords, just outside Dublin in Ireland STAYHOLD is now set to expand it’s headcount in the creative and account management departments to balance the demand from new markets and increase it’s R&D and industrial design programme. Director of R&D Alan Harrison mentioned that “we (STAYHOLD) aim to establish our brand as a key name in the cargo and automotive accessories market space and want to develop innovative, useful and lasting products which are associated with quality and ease of use.”

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Boston, MA – November 11, 2016 – Velcro Companies, the leading independent company in the global fastening industry, today announced it has established a partnership with STAYHOLD Ltd., a leader in anti-movement and storage solutions for consumers on the go. 

Velcro Companies has agreed to make a financial investment in STAYHOLD and will be its exclusive distribution partner immediately in the UK, Australia and New Zealand and by the end of the year in the US and Latin America.  Financial terms were not disclosed.

Fraser Cameron, CEO of Velcro Companies, said: “This agreement reflects our commitment to create a powerful global consumer business by developing new products and leveraging the strong consumer awareness of the VELCRO® brand. With a heritage of innovation and a passion for great product design, STAYHOLD is an ideal partner to help us realize this goal.” 

Mark Sater, Vice President of Strategic Execution for Velcro Companies, said: “We look forward to working with STAYHOLD to bring its products into new markets and to integrate VELCRO® brand technologies in a wide range of applications. STAYHOLD’S skills, knowledge and technical expertise in product development complement our own, and together we will be able to create products that consumers truly value.”

STAYHOLD cargo organization products are made possible by Velcro® Brand technology using micro hook material to stick to the carpet surface in car interiors and act as removable modular walls that stop loose items from moving around and getting damaged.  Today, STAYHOLD products are sold in more than 20 countries. 

Through Velcro Companies’ distribution network, STAYHOLD products are now available in major retailers in the United Kingdom, Ireland, Australia and New Zealand and have been launched on Amazon in the UK.  STAYHOLD and Velcro Companies debuted their partnership at the Specialty Equipment Market Association (SEMA) annual convention, the premier automotive specialty products trade event, on November 1 in Las Vegas. 

For more information on STAYHOLD, please visit:

About Velcro Companies:
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Belgium, Canada, Mexico, Uruguay, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit

Note to editors:
At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.  The VELCRO® mark should always be used as an adjective and never as a noun or a verb.  The term “Velcro Companies” should be used when referring to our company and its executives.
The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website. 


Julie Barry
Velcro Companies
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